Goal

๏Capture insights from company business and competitors.

๏Understand company users and what the audience feels about a product/service.

๏Optimize visibility and perception of business on the web.

๏Identify fake news about product/services.

 The approach

๏Text mining.

๏Innovative models based on Deep Learning and Relational Machine Learning:

• Probabilistic modeling.

• Embeddings of network structure and content information

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Results

๏Quantify the sentiment orientation of product/services.

๏Estimate the brand reputation highlighting positive and negative aspects.

๏Identify top influencers for optimizing companies communication strategies.

๏Alerting on fake rumors about products.

๏Identify competitors and their main business topics.

๏Enable development of strategies for dealing with fake information.